a new way people can orientate themselves

A unique example of a urban chromatic mapping complementary to toponomastic mapping.

torino-colorsA torino-colorsB torino-colorsC torino-colorsD

TORINOCOLORS FLICKRSET
project-related photoset

TORINO COLORS WEBSITE
project-related link

Is there an intuitive method by which people can orientate themselves in the city, even if it’s their first visit?

In which way is it possible to change the color of Turin in national and international imaginery?

Torino Colors Presentation

A unique example of a urban chromatic mapping complementary to toponomastic mapping.
An intuitive method by which people can easily orientate themselves in the city, even if it’s their first visit, making its fruition better.
An hard and challenging project with astonishing effects on internal and external city look.
A project that involves the city, in full agreement with the meaning of design.

Torino Colors

The new method of chromatic indication, published at one with Turn, for Turin 2008 World Design Capital, opens the way for a wide range of applications.
We haven't chosen any favourite, we rather are paying close attention into the project spread - through a city map created according to the new chromatic mapping method, and a dedicated website where people will be able to navigate in the map, identifying the colors of the interested city blocks - so that the method could be used in the most various ways.

for more informations: http://www.torinocolors.it

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