A complex promotional plan project for the opening of a dynamic franchising dental clinic, offering several custom and innovative services compared to classical dental clinics.
pictures © Emanuele Selva
picture © Gabriele Gambotto
A common and flexible project for different locations.
The project begins with the detection of values Smile Dental Clinic brand is grounded on.
Afterwards the creation of a corporate image becomes possible.
The different brand image elements appear in both the clinic physical spaces (windows, signs, walls) and some advertising and promotion supports (business cards, document folders, a website, a promotional video).
Ok, now the activity is ready to start!
Our work continues with a street marketing event, the day before the opening, to involve neighborhood inhabitants.
Now we're working on some above the line promotion for newspapers, radios and TVs and...which city will be the next?
for more informations: www.smiledentalclinic.it