We have been selected to take part in DAS - Designer after school exhibition, with our projects Sweet Wait, Torino Colors and Stories About. The exhibition, organised by I.T.A.C.A. Department of Sapienza, University of Rome, and supported by ADI, collects projects of designers under 40, working in different design fields (product, furniture, exhibit, fashion, transportation, communication) and it will be open until December 18th, in Largo Ascianghi n°5, Ex-Gil, Rome.
torino colors will be used in the communication of Club to Club '08, International Festival of Electronic Music and Arts.
Thanks to the relation between colors, the visitors will easily identify the festival locations and the best routes to reach them.
Torino Colors appears on First, April 2008, (supplement to Panorama n.18), in the article "Costruire una città", written by Paolo Giordano, describing Turin and its last potential and under way changes.
A unique example of a urban chromatic mapping complementary to toponomastic mapping.
picture © Gabriele Pinzin
Is there an intuitive method by which people can orientate themselves in the city, even if it’s their first visit?
In which way is it possible to change the color of Turin in national and international imaginery?

A unique example of a urban chromatic mapping complementary to toponomastic mapping.
An intuitive method by which people can easily orientate themselves in the city, even if it’s their first visit, making its fruition better.
An hard and challenging project with astonishing effects on internal and
external city look.
A project that involves the city, in full agreement with
the meaning of design.

The new method of chromatic indication, published at one with Turn, for
Turin 2008 World Design Capital, opens the way for a wide range of applications.
We haven't chosen any favourite, we rather are paying close attention into the project spread - through a city map created according to the new chromatic mapping method, and a dedicated website where people will be able to navigate in the map, identifying the colors of the interested city blocks - so that the method could be used in the most various ways.
for more informations: http://www.torinocolors.it
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