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beyond the shape of the useful
An exhibit space to increase the value of Mapei products.
pictures © Stefano Sgambati
MAPEI [AT] MADEEXPO FLICKRSET
project-related photoset
MadeExpo is the new international trade fair dedicated to the innovation in Architecture, Design, and Construction sectors.
Mapei is the leading multinational in the field of adhesives and chemical products for building.
Mapei exhibit space is born to increase the value of Mapei products - usually taken into consideration only for their functionality - showing them like they're in an art gallery.
The project includes the design of exhibit spaces, visual communication of all Mapei's products and product design of its supports.
The exhibition in the low ground , split into tematic areas, is divided in two parts by a central aisle, a natural invitation to enter the space and visit it.
The main desk, as the secondary one, are small, not to be a psychological obstacle for incoming visitors.
On the first floor there's a bar, a lounge area and the offices.
The exhibit space has been produced by Bodino company.