Today, in Piazza del Duomo in Milan, Milan Tour starts: a red and black truck will take all the Club Cups around Italy, in a multimedia space, to make people live the one experience and emotion of being close to the most important cups of the world.
A touring event to show the whole "Cups Hall" of the Club to the public.
pictures © Maddalena Arosio
Milan Tour originates from the wish to celebrate the glorious Milan prizes.
A touring event in 10 stages, all around Italy, from June to August, during which the whole "Cups Hall" of the Club will be showed to the public on a fully customized truck.
The chosen stops will mostly be tourist resorts: from Veneto coast to Riviera Adriatica, passing through Versilia and south coasts.
Inside the truck we created a multimedia exhibit space, to show the eighteen Cups.
The visitors, through the use of sophisticated audio-video equipment, will live the only sensory experience and the excitement to be close to the most important Cups of the world.
The exhibit space has been designed in collaboration with DS&B Design Studio & Barcelona di Fabio Maria de’ Silva e Jaime Lozoya, and produced by Bodino company.